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I’ve been lucky enough to work with some of the best fund-raisers and cause marketers around, and they quickly taught me that you can’t ask for money, you have to make the case for money. The voice that makes the case must tell not just a story of need, but a story of results, a story of excitement, a story of connections to the reader that are visceral and real. Once again, the writing must soar before it can sell.

   
 
PORTLAND OPERA   OREGON HEALTH & SCIENCE UNIVERSITY
THE CENTER FOR WOMEN’S HEALTH   MULTIPLE SCLEROSIS CENTER, OHSU
THE OREGON CANCER CENTER   AFRICA AIDS RESPONSE