been lucky enough to work with some of the best fund-raisers and
cause marketers around, and they quickly taught me that you can’t
ask for money, you have to make the case for money. The voice that
makes the case must tell not just a story of need, but a story of
results, a story of excitement, a story of connections to the reader
that are visceral and real. Once again, the writing must soar before
it can sell.