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BREAKING 100 (a golf book excerpt)   PARKER FURNITURE AD SERIES

You have waited.
Waited for the end of barriers. The end of distance. The end of misunderstanding.
Waited for the future to arrive. For the time when we are all connected, when we are all free to share the same experience, the same knowledge, the same moment. For the time when everything changes.
The waiting is over.
Vox Humana is here.
Make the jump:
The future is history.

What will Vox Humana make?
Places. Places to learn, places to teach, places to do your work, places to transcend your work, places to play. A suite of hardware and software products that will change the world of business, communication and education.

Avatar conferencing. Instant translation. Four-dimensional, experiential engineering. Hyper-education. Intelligent web gleaners. Singlecasting. Limitless possibilities. Limitless vision. Pure imagination, fully electrified.

There’s nothing virtual about it. It’s coming. From a new kind of company, a new kind of corporate culture.

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What will make Vox Humana?
Beliefs, ethics, values, priorities. Can a company have a soul? We do. Henry David Thoreau once wrote “What’s the use of a house if you haven’t got a tolerable planet to put it on?” And what’s the use of making things to sell in the world if you don’t try to improve the world? Concern, responsibility, philanthropy.

There are more profitable business models—we don’t care.

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You are young. Tomorrow is the undiscovered country, stretching before you like an ocean touching the shores of the new world.

You are not so young. You wear experience like a second skin. You are seasoned, strong. Tomorrow is familiar as your hometown, surprising as genius.

When the world changes, it doesn’t matter how long you have walked the landscape. We will all benefit, all experience things we’ve only done in dreams. With the products of Vox Humana, we will all learn and explore and feel and understand. Age won’t divide us, nor will distance or language or gravity. From exceptionally enhanced business communication to forms of education we can only glimpse, it is a fourth dimension, a sixth sense. The end of barriers has come at last.

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Avatar conferencing. Instant translation. Four-dimensional, experiential engineering.
You are designing a building for a multinational company. Today is the first presentation of your ideas. You look around the room: representatives from the company’s headquarters in India, and from offices in Denmark, Hong Kong and the U.S. The Australian engineering firm. The French interior space designers. In the center of the table, a three-dimensional computer model of your design has captured attention.

You begin to speak. Your words are heard by the rest of the people in the room in their native languages. Soon, you invite them to enter your design, and the model on the table grows to actual size, surrounding all of you.You walk the halls, pause in the multi-storied lobby. The engineer has a question about routing HVAC—the walls, ceiling and floor become transparent to reveal the structure, and a wireframe of the possible solution appears in place.

The client asks to see the executive offices—you walk there together, even though you are actually 12,000 miles apart.

How is this possible? Vox Humana. We will create a virtual conferencing environment in which each participant experiences a world of your making—without leaving their offices. With instant translation and four-dimensional imaging. And unprecedented ability to assess feedback—the same equipment that projects your world also perceives your guests reactions to it: body language, attention, even body temperature. How you’re going over will no longer be guesswork.

Some will call this virtual reality. We call it enhanced reality. You will call it the evolution of communication.

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The world of enhanced reality will be the most powerful tool for education since the printing press. Imagine learning—from any classroom, living room, lunchroom, anywhere—about another culture by walking through its backstreets, meeting its people. Or exploring a math equation like you explore a new landscape, moving with the numbers to their conclusion, riding the progression like a wave. Learn a new software as it unfolds around you like a warp-speed Coney Island. Understand genetics by spinning down the double-helix of DNA to the core of life. Walk Augusta with Bobby Jones as he works on straightening out your fairway woods.

There is no limit. Even we can’t guess the ways this will change education. One thing is clear: we have a lot to learn.

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Intelligent web gleaners. Singlecasting.
Vox Humana’s suite of products will also make it possible to take unprecedented control over the web. Your interface will learn your interests and desires, searching for what you want, what you dream, what you need. Imagine a web universe designed around you, filtering out the noise while maintaining the surprise and the serendipity.

Forget the days of merely logging on—this will be the era of moving in.

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You have waited for the future to arrive. For the time when we are all connected, when we are all free to share the same experience, the same knowledge, the same moment. For the time when everything changes.

Like every revolution, this one will energized by people. From day one, Vox Humana will be a lighthouse for talent, for creativity, for fire, for heart. It will take the best programmers on Earth to make the new world real—we will hire them, inspire them. We will seek them out every day, along with anyone whose vision, ethics and desire match ours. It’s a long journey—we plan to enjoy the trip.

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The end of barriers. The start of a new reality. Maybe we are a blip on the screen. Maybe we are what the world has been waiting for—can you afford to ignore us?
The waiting is over.
Vox Humana is here.
The future is history.